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Services Marketing (6th Edition)
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mpn: 9780078112058, ean: 9780078112058, isbn: 0078112052,
4.8 out of 5 stars with 53 reviews
Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view ser...
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